GROWTH STRATEGIES

The value growth drivers of a strategy reside in innovative business designs combined with a strong customer value orientation, operational excellence, portfolio redesign around the clustering of business units and organizational transformation. Strategic theme areas should be developed across the time spectrum to include short term measures such as efficiency and productivity; medium term measures such as revenue growth; and long-term measures such as building intangible capital and fostering innovation. These themes and objectives are developed across the financial perspective; the customer/end-user perspective; the internal business process; and the learning and growth perspective. Objectives should be linked to driver (lead) measures and core (lag) measures and appropriate core competencies should be identified to achieve these objectives.